The Rock Show. Available http://www.youtube.com/watch?v=z7hhDINyBP0&feature=player_embedded. February 28, 2011.
An example of low production values is the music video “The Rock Show” produced by Blink 182. The video was released in 2001; it was directed by The Malloys. It begins with the band taking a check for $500,000 for the video production to the bank. They decide to make the video themselves. They are filmed driving around Los Angeles.
Production values refer to the professionalism of a production. The band strategically wanted the video to have a low production value so they could use the production budget alternatively. Parts of the video appear to be recorded on a hand held video camera. There is no apparent script. They distribute money to people, throw it from the roof, and place it under vehicles windshield wiper blades; Cars and televisions are purchased and subsequently destroyed. Except for the few fisheye scenes of the band singing in a small red room, no location rental was needed. The band went out and asked everyday people to help them, so no hiring of actors was necessary. The video had very few visual effects; the fisheye lens was used continuously throughout the production. Although the video had low values, it effectively depicted young men being reckless and blowing a bunch of cash while having a great time.
1. Lester, Paul Martin. Visual Communication: Images with Messages (Belmont: Thompson Wadsworth, 2005)
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