Medicare has prepared a PDF entitled, “1-800 Medicare.” It is intended to inform Medicare patients on how to obtain billing questions by contacting 1-800 Medicare. The design and format does a poor job of presenting the information. When designing an informational packet or brochure, the audience must always be in mind. Medicare’s audience is a specific group of individuals over sixty years of age. The title, “1-800 Medicare” falsely lures the audience in. The first set of information is regarding medicare.gov. Most elderly people are not up-to-date on technology and lack the knowledge to navigate their bills on online. If a PDF is entitled, “1-800 Medicare” you would expect the information to present that topic immediately. The PDF, then promotes calling Medicare without speaking to a representative. An individual can listen to recordings of the information they need. Obviously, the writers of this information have not lived around their grandparents. Elderly people are often hard of hearing and want to speak to a live representative; they can become easily frustrated with technology. This PDF should target it's audience more appropriately.
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