Monday, March 28, 2011

12. Film titles/credits: Goldfinger



The title sequence for any new Bond film is almost as anticipated as the movie itself. While there have been some amazing examples over the years, the classic Goldfinger’s opening suits the film perfectly.  The background is black, gold painted women are seen throughout the sequence while a short film plays on the surface of the women’s bodies. The color of gold semiotically represents the villain, Auric Goldfinger’s obsession with gold and women. Not only do your visually experience the titles, but the music directly relates to the on-screen experience. “Goldfinger” sung by Shiley Bassey completes the sensorium of effects by creating a rhythm between what you hear and what you visually see. Opening title sequences set the mood for a film and this is no exception.1

 
1 Lester, Paul Martin. Visual Communication: Images with Messages (Belmont: Thompson Wadsworth, 2005),153.

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